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Speed Park / Branding
The challenge of crafting a brand identity for Speed Park had a clear mission: to capture the essence of karting, creating a bold logo that combines passion and fun. Beyond kart lovers, its audience is comprised of families seeking entertainment, leisure, and kids' activities in the state of São Paulo. Fueled by a passion for velocity and competition, every design asset, from the logo to its initial visuals, aimed to encapsulate the adrenaline-pumping experience of its international tournaments. The easily recognisable dynamic design conveyed the thrill of the racetrack, ensuring that visitors feel both competition and family fun.