FASHION LOOKBOOK
Step back to the 2016 social media boom. Inspired by the era of teen influencers, Klassipé, a trendsetting kids' footwear company, is launching a campaign featuring its products with influencer models. My goal was to create a brochure as well as a website to showcase the latest Fall/Winter photo shoot, firstly by selling the concept to buyers and ultimately by inspiring the young audience.
All rights reserved to Klassipe Kids Footwear.
Online, the campaign received an intriguing update as specially crafted design elements were implemented on the website to accentuate campaign photos. This time, the aim was to captivate the brand's primary audience: kids aged up to 16. By incorporating familiar social media icons, the intention was to entice young girls to immerse themselves in the brand's universe.
Klassipé Calçados Marketing: Paulo R. Nascimento / Photograph: Mario Lalau, Vinicius Cavalcanti / Production: Angélica Möller, Gabriel Moura / Beauty: Anderson Honorato, Andrea Homena / Styling: Lucinéia Delalata / Design Project: Stillus Propaganda / Printer: Arte Midia / Special thanks: Fanyland, Essência Viva e Elga Buck.