Bookplay / Careca de Saber
Art Direction and Key Visuals
Bookplay's first advertising campaign invited the brazilian actor and TV presenter Marcelo Tas, nationally known for his charismatic characters on screen related to knowledge and curiosity. The task was to create the visual for the digital content and printing materials. As well as the concept of two different scenarios for the commercials: an apartment set and a virtual library to be enhanced by graphic design components.
All rights reserved to Bookplay.
The campaign 'Careca de saber' plays with a popular saying used for unnecessary things we have heard uncountable times. Introducing the self-education digital platform of courses and books as a new path to explore new areas of knowledge.
Along side with two main videos, the visual was explored on the new Bookplay's website, brochures, printing materials and many other advertising pieces on social media.
