Being perceived as a brand that goes beyond the product was the goal of this work developed for Angipé footwear. As a result, new design choices were made in order to build an identity that would better translate the children's imagination. The new brand joins the universe of curiosity and magic of fairy tales already familiar to children to integrate the daily lives of girls with a language that is already part of their world.
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The change in positioning is reflected in the redesign of the logo, which takes on more organic and fun shapes. No longer highlighting the word 'Pé' ('foot' in Portuguese - word directly connected to the product), to play with the letter 'g' from 'garotas/girls' in a spiral shape.
